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About Us - History

The 2010 campaign sees the effect of the economic downturn. Fortunately we have loyal companies dedicated to improving the welfare of pets and helping to tackle the problem of dental disease who continue to support our campaign. We welcome and salute the work of Petosan, Genitrix and Logic. In addition we welcome IGP who provide an excellent digital radiography system to help vets diagnose and treat dental problems.

Pet Smile Month's campaign to educate owners and to encourage treatment of and (most importantly) prevent dental disease, has been recognised as a leading pet health care initiative.

For Pet Smile Month 2009 Whiskas Dentabits joined Pedigree Dentastix in supporting the campaign and providing samples. Petosan, Genitrix and Logic continued as loyal supporters of this health care initiative to increase the public's awareness of the problems caused by dental disease.

Petsmile Month 2008 broke records - over 1,500 veterinary practices provided free dental check-ups. PSM also published the acclaimed "Guides to Veterinary Dentistry" for both cats & dogs. Pedigree DentaStix, Petosan and Hill's were the major supporters, together with Logic and Genitrix.

Pet Smile Month 2007 was a resounding success, just under 1,500 practices took part, thousands of pets received complimentary Petsmile dental check-ups. Our supporters (Pedigree Dentastix, Royal Canin and Petplan) provided essential support for the campaign.

The 2006 campaign was supported by Royal Canin and Pedigree Dentastix together with Petplan. Their help was invaluable in the promotion of better dental health for our pets. For the first time ever, Pet Smile Month had the backing of a major TV advertising campaign that really helped the scheme connect with owners and explain why proper dental care for our pets is so important to their wellbeing.

Nestle Purina supported Pet Smile Month again in 2004. We broke new records for the numbers of practices and the numbers of pets checked.

Dr Jerzy Gawor was inspired by Pet Smile Month and arranged to set up a sister campaign in Poland 'Usmiech Pupila'. This has been a great success and continues through to provide dental awareness in Poland. Dr Gawor is now the President of the EVDS - the European Veterinary Dental Society.

Nestle Purina supported Pet Smile Month in 2003. Nearly 1400 veterinary practices took part making this the largest veterinary led pet health promotion campaign ever. Hundreds of thousands of Pet Smile Checks were carried out throughout the UK.

The campaign in 2002 broke new barriers in raising the publics awareness of their pets oral health. Pet Smile Month 2002 also saw a change in the campaign logo, to give equal emphasis to dogs as well as cats and their big, sparkly white smiles! Promotional materials in Veterinary practices, supermarkets and pet stores led to over 172 Tonnes of oral health products being distributed by participants nationwide.

In 2001 we had a short break, partly due to the training that Bob tried to put in for the London Marathon.

Even more vets registered for Pet Smile Month in 2000. We were delighted when celebrity vet Trude Mostue agreed to help us launch Pet Smile Month along with Gnasher from Sky Kids TV and the Beano. As well as gaining massive publicity Pet Smile Month also featured on the front page of the Beano and the whole of Dennis the Menace's cartoon script was dedicated to keeping Gnasher's gnashers looking good!

Pet Smile Month - February 1999 was the largest ever Veterinary Health Promotion held in the UK. 850 Veterinary Practices registered as PSM Veterinary Practices and undertook to provide complimentary "Pet Smile Check-Ups". This represents approximately 50% of the UK's Small Animal Practices - each committed to trying to treat and prevent oral disease. Over 10,000 Pet Smile Survey forms were returned - this represented only a small of the total numbers of animals checked. With the official press launch attended by Roy Hattersley and Buster his dog and co-author, we managed to generate over 350 separate items of press and media coverage - varying from GMTV and Breakfast TV coverage to the Vanessa Show, Radio 4's "You and Yours" to countless local radio appearances. Most importantly many of the subsequent press items were locally inspired - local practices contacting their own local press about their local initiatives.

This was launched by St Jon VRx. Some national and regional press and media interest. The Pet Dental Health Month (launched in the same year by OakBeck Veterinary Hospital) included an art competition which resulted in the drawing which was adapted for use in the original Pet Smile Month Campaign the following year.

Hello PetSmile "Just to say a big thank you for your easy fast and efficient service for my order of dental gel capsules i will certainly use you again."
Kind regards , Derek John